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Startup Launch: Plan the Build

A startup founder planning what  to build

Transitioning from conceptualizing to planning the build of your startup’s MVP (Minimum Viable Product) is a pivotal stage in your entrepreneurial journey. This step is all about strategizing and laying out a clear path to turn your vision into a functional product. At this stage, the focus should be on molding your MVP to strongly reflect your core value proposition, ensuring that every aspect of the product aligns with the unique value you aim to deliver to your customers.

Concentrating on the Core Value Proposition

The essence of your MVP lies in its core value proposition. This is what sets your product apart and captivates your audience. Your planning should revolve around enhancing and showcasing this unique offering. Scrutinize each feature for its contribution to this core purpose. While certain elements, like authentication dialogs and billing systems, are essential parts of the product, they are commonly available and not differentiators. These commodity features should be incorporated efficiently, but they should not divert your focus or resources from the MVP’s unique aspects.

Balancing Speed, Feedback, and Budget

A key aspect of planning your MVP is managing time and financial resources wisely. The goal is to launch your MVP within six months or less. This rapid development cycle is not about cutting corners; it's about swiftly reaching a stage where your product can be exposed to real-world feedback. Your MVP is a learning tool, and the sooner it's in the hands of users, the quicker you can gather insights to refine and improve it. Furthermore, be mindful of your startup’s budget. It’s advisable not to exhaust your entire budget on the initial launch. Reserve resources for post-launch iterations, maintenance, and enhancements based on user feedback.

Fostering Collaboration and Flexibility

Conceptual image of businessteam working cohesively. Interaction and unity

Developing an MVP is a dynamic process that thrives on collaboration and adaptability. Be prepared for your plans and requirements to evolve as you delve deeper into development and gather more feedback. Foster a culture where ongoing collaboration and feedback are integral, involving not just your development team but also your target users and stakeholders. This open and adaptive approach is crucial for refining your MVP in alignment with real market needs.

Building a User-Centric Development Roadmap

As the product owner, often a role filled by the founder, your responsibility is to steer the development process towards creating a product that resonates with your users. Start by creating detailed personas of your target audience, which will serve as the foundation for crafting user stories. These stories provide a narrative of how different users will interact with your product, helping to prioritize features in the development backlog. Complement these stories with wireframes to visualize the user journey and workflow, providing your development team with a clear, user-focused direction.


Planning the build of your MVP is a critical process where strategic focus, resource management, and user-centric design converge. It’s about ensuring that every decision and feature adds real value to your core proposition while staying adaptable and prepared for post-launch evolution. With a solid plan in place, your next step is assembling the right team to bring this vision to life. Watch our YouTube Video on Building MVPs to get details on each step of the MVP development journey.

Look forward to our next post, "Startup Launch: Decide Who Will Build It," where we delve into selecting the perfect team to execute your MVP plan.

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